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Teh Hong Piow Faculty of Business and Finance
Published Scholarly Output
Mobile social media marketing: a new marketing channel among digital natives in higher education?
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Mobile social media marketing: a new marketing channel among digital natives in higher education?
Journal
Journal of Marketing for Higher Education
ISSN
0884-1241
Date Issued
2020-10-27
Author(s)
Lai-Wan Wong
Garry Wei-Han Tan
Jun-Jie Hew
Teh Hong Piow Faculty of Business and Finance
Keng-Boon Ooi
Leong Lai Ying
Teh Hong Piow Faculty of Business and Finance
DOI
https://doi.org/10.1080/08841241.2020.1834486
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