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Faculty of Engineering and Green Technology
Published Scholarly Output
Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions
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Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions
Journal
2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE)
Date Issued
2024-08-23
Author(s)
Jia Jia Sim
Teh Hong Piow Faculty of Business and Finance
Yoke Teng Saw
Ley Hui Tin
Loh Siu Hong
Faculty of Engineering and Green Technology
DOI
10.1109/ICCSCE61582.2024.10696879
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