Determinants of Web-technology Investment in Malaysian Logistics Industry: An Application of Technological, Organizational and Environmental (TOE) Model

This study is intended to seek empirical evidence on factors determining web technology investment in the Malaysian logistics industry. Technological, Organizational and Environmental (TOE) Model is used as a basis to examine the determinants of web technology investments under three characteristics; technological characteristics (technology competence and web functionalities); organizational characteristics (firm size, firm scope, and managerial beliefs); and environmental characteristics (regulatory support and pressure intensity). Questionnaire surveys were sent to 169 companies listed in the directory of the Malaysian logistics industry. It was found that five factors (web functionalities (WF), firm size (FZ), managerial beliefs (MB), regulatory support (RS), and pressure intensity (PI)) significantly influenced web technology investment. This study provides a greater understanding on the perceptions of the Malaysian logistics industry towards web technology investment.