Health Promotion Interventions Using WeChat Apps in Improving Patient Satisfaction with Primary Health Services in Xian China: Protocol of a Randomized Controlled Trial

<jats:p>Introduction: Health promotion can effectively help people change their way of life and plays an important role in primary health care. Patient satisfaction is a measure of the effectiveness of healthcare services and has become a key indicator of the comprehensive evaluation of the medical system. WeChat is a social software widely used in China. This study explores the effectiveness of health promotion interventions via WeChat apps in improving patients’ satisfaction with primary health services. Methods: Patients who volunteered to participate in the study and met sample inclusion criteria were randomly selected from Xian Primary Health Service Centre, Shaanxi Province, China, and Randomized into the intervention group and control group for a Randomized controlled trial. The intervention group will receive health education intervention, the main intervention measures include 1. What is community health service; 2. The rights or benefits enjoyed by patients attending community health service centres; 3. The basic workflow of staff; 4. Introduction of routine physical examination items for patients; 5. Popularizing common medical knowledge; 6. Self-protection and nutrition during COVID-19; 8. Communication skills between patients and medical workers; 9. Discuss. The control group received the usual greeting and care. Outcome Measurements: Social demographic questionnaire and PSQ-18 questionnaire. Discussion: This study provides health promotion interventions for patients in primary health centres through WeChat to explore the factors affecting patient satisfaction and effective intervention measures. The research results will provide suggestions for improving primary healthcare services and provide a referential experience for health education research.</jats:p>