Tracking sustainable development goals – a case study of Pakistan

<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>The aim of this study is to gather and analyse the information regarding the level of awareness and commitment of the public as well as the organizations of Pakistan pertaining to sustainable development goals (SDGs).</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>A sample of 500 respondents in total including employs and general public is selected for their opinion regarding SDGs. The data was collected by personal administration of questionnaires in organizations and general public. The data has been collected from federal and provincial capitals of Pakistan. The data has been analysed using Smart PLS and the hypothesized relationships have been tested using regression analysis.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>The level of awareness as well as level of commitment towards the fulfilment of SDGs varies across the cities of Pakistan according to the business volume and their affiliation with the United Nations.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Research limitations/implications</jats:title><jats:p>This study has been conducted in Pakistan only however a cross-country implementation of the framework and comparison would have yielded more in-depth facts.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Practical implications</jats:title><jats:p>This study provides the policy makers with the ground-level data regarding the awareness and commitment of Pakistani organizations and public towards SDG fulfilment. A glance towards the attitudes of the people towards the subject could also be seen through this study. It could be further utilized and referred by other researchers for comparison with their own studies regarding SDGs.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>This a comprehensive study conducted at federal and provincial level of Pakistan which has yielded ground realities towards the implementation of SDGs. The results could be used for policy making and planning at national level.</jats:p></jats:sec>