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Faculty of Business and Finance
Published Scholarly Output
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials: the mediating effect of perceived personalisation
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Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials: the mediating effect of perceived personalisation
Journal
International Journal of Services, Economics and Management
ISSN
1753-0822
Date Issued
2021
Author(s)
Vivien Mei Yin Lim
Rajat Subhra Chatterjee
Pik-Yin Foo
Teh Hong Piow Faculty of Business and Finance
DOI
https://www.inderscienceonline.com/doi/abs/10.1504/IJSEM.2021.118458
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