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Faculty of Business and Finance
Published Scholarly Output
The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
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The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
Journal
Telematics and Informatics
ISSN
0736-5853
Date Issued
2018-12
Author(s)
Garry Wei-Han Tan
Lee Voon Hsien
Teh Hong Piow Faculty of Business and Finance
Jun-Jie Hew
Teh Hong Piow Faculty of Business and Finance
Keng-Boon Ooi
Lai-Wan Wong
DOI
https://doi.org/10.1016/j.tele.2018.09.005
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