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Faculty of Accountancy and Management
Published Scholarly Output
The intangible values of live streaming and their effect on audience engagement
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The intangible values of live streaming and their effect on audience engagement
Journal
Journal of Marketing Analytics
ISSN
2050-3318
Date Issued
2023-09-04
Author(s)
Kah Yi Leong
Jessica Sze Yin Ho
Shehnaz Tehseen
Eiad Yafi
Cham Tat Huei
Faculty of Accountancy and Management
DOI
10.1057/s41270-023-00247-1
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Journal Article.png
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Checksum
(MD5):85f5e85fa8f8c13d7350540217a227b6
