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Faculty of Business and Finance
Published Scholarly Output
Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia
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Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia
Journal
Telematics and Informatics
ISSN
0736-5853
Date Issued
2018-10
Author(s)
Nor Azim Bin Ahmad Radzi
Teh Hong Piow Faculty of Business and Finance
Amran Harun
T. Ramayah
Abdul Wahid Mohd Kassim
Jaratin Lily
DOI
https://doi.org/10.1016/j.tele.2018.07.002
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