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Faculty of Arts and Social Science
Published Scholarly Output
The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intenteions to Purchase in Perak
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The Influential Characteristics of Brand Placement Towards Consumers Intention to Purchase: A Study on Youth Consumer's Intenteions to Purchase in Perak
Date Issued
2020
Author(s)
Clarence Anthony a/l Puspanathan
Faculty of Arts and Social Science
Nur Zahrawaani Binti Jasmin
Faculty of Arts and Social Science
Ninderpal Singh Balwant Singh
Shiang Shiang Lim
Salomi Simon
Faculty of Arts and Social Science
DOI
10.33102/sainsinsani.vol5no1.126
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(MD5):21881560e0c3c9c06b18c6e8fdc11acf
