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Faculty of Accountancy and Management
Published Scholarly Output
Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
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Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
Journal
Quality & Quantity
ISSN
0033-5177
Date Issued
2021-04-15
Author(s)
Mei Peng Low
Faculty of Accountancy and Management
Cham Tat Huei
Faculty of Accountancy and Management
Yee-Shan Chang
Xin-Jean Lim
DOI
10.1007/s11135-021-01147-1
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