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Faculty of Business and Finance
Published Scholarly Output
Mobile social commerce: The booster for brand loyalty?
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Mobile social commerce: The booster for brand loyalty?
Journal
Computers in Human Behavior
ISSN
0747-5632
Date Issued
2016-06
Author(s)
Jun-Jie Hew
Teh Hong Piow Faculty of Business and Finance
Lee Voon Hsien
Teh Hong Piow Faculty of Business and Finance
Keng-Boon Ooi
Binshan Lin
DOI
10.1016/j.chb.2016.01.027
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Checksum
(MD5):21881560e0c3c9c06b18c6e8fdc11acf
