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Faculty of Arts and Social Science
Published Scholarly Output
"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations
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"She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations
ISSN
2182-1453
Date Issued
2021
Author(s)
Kok Shiong Pong
Abdul Rashid Abdullah
Yuhanis Abdul Aziz
Nawal Hanim Abdullah
Foong Soon Seng
Faculty of Arts and Social Science
DOI
10.34624/rtd.v0i35.24634
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