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Malaysia's Smart Tourism Framework
Journal
Advances in Hospitality, Tourism, and the Services Industry
Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality
ISSN
2475-6547
Date Issued
2024-03-06
DOI
10.4018/979-8-3693-1978-9.ch003
Abstract
Malaysia's smart tourism framework is a collaborative and visionary strategy designed to revolutionize the country's tourism industry. It focuses on key elements, including robust digital infrastructure, data-driven personalization, eco-friendly transportation, and cultural preservation. Through strategic partnerships and continuous monitoring using key performance indicators, the framework aims to create a sustainable, competitive, and inclusive smart tourism ecosystem. This approach promises increased revenue, job opportunities, and enriched visitor experiences while safeguarding Malaysia's natural and cultural heritage in the digital age.
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