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Teh Hong Piow Faculty of Business and Finance
Published Scholarly Output
Social media influencers: An effective marketing approach?
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Social media influencers: An effective marketing approach?
Journal
Journal of Business Research
ISSN
0148-2963
Date Issued
2023-05
Author(s)
Keng-Boon Ooi
Lee Voon Hsien
Teh Hong Piow Faculty of Business and Finance
Jun-Jie Hew
Teh Hong Piow Faculty of Business and Finance
Garry Wei-Han Tan
Leong Lai Ying
Teh Hong Piow Faculty of Business and Finance
Ai-Fen Lim
DOI
https://doi.org/10.1016/j.jbusres.2023.113773
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