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Faculty of Creative Industries
Published Scholarly Output
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
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Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Journal
International Review on Public and Nonprofit Marketing
ISSN
1865-1984
Date Issued
2021-05-31
Author(s)
Kara Chan
Jingyuan Shi
Luisa Agante
Suzanna J. Opree
Thanaseelen a/l K.P. Rajasakran
Faculty of Creative Industries
DOI
http://link.springer.com/article/10.1007/s12208-021-00291-6
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