Social media influencers: An effective marketing approach?

Journal
Journal of Business Research
ISSN
0148-2963
Date Issued
2023-05
Author(s)
Keng-Boon Ooi
Garry Wei-Han Tan
Ai-Fen Lim
DOI
https://doi.org/10.1016/j.jbusres.2023.113773
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