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Faculty of Accountancy and Management
Published Scholarly Output
Impulse Buying in Live Stream Based on the Stimulus-Organism-Response Framework
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Impulse Buying in Live Stream Based on the Stimulus-Organism-Response Framework
Journal
Jurnal Pengurusan
ISSN
0127-2713
Date Issued
2022-12
Author(s)
Kin Leong Tang
Faculty of Accountancy and Management
Tan Pei Meng
Faculty of Accountancy and Management
Tham Yong Jing Alex
DOI
https://doi.org/10.17576/pengurusan-2022-66-06
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