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Faculty of Business and Finance
Published Scholarly Output
Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach
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Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach
Journal
Journal of Business Research
ISSN
0148-2963
Date Issued
2020-03
Author(s)
Leong Lai Ying
Teh Hong Piow Faculty of Business and Finance
Teck-Soon Hew
Keng-Boon Ooi
Alain Yee-Loong Chong
DOI
https://doi.org/10.1016/j.jbusres.2019.11.056
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