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Faculty of Business and Finance
Published Scholarly Output
Predicting trust in online advertising with an SEM-artificial neural network approach
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Predicting trust in online advertising with an SEM-artificial neural network approach
Journal
Expert Systems with Applications
ISSN
0957-4174
Date Issued
2020-12
Author(s)
Leong Lai Ying
Teh Hong Piow Faculty of Business and Finance
Teck-Soon Hew
Keng-Boon Ooi
Yogesh K. Dwivedi
DOI
https://doi.org/10.1016/j.eswa.2020.113849
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