The rural consumer adoption of sustainable energy: a PLS-SEM-ANN approach of conceptual model development and cross-country validation of Pakistan and Malaysia

Yip Chee YinJunaid Ahmed0000-0002-3337-213XAu Yong Hui Nee0000-0002-0788-6276OON KAM HOE2024-10-172024-10-172022-08-19https://doi.org/10.1007/s11356-022-22271-xhttps://dspace-cris.utar.edu.my/handle/123456789/2895The rural consumer adoption of sustainable energy: a PLS-SEM-ANN approach of conceptual model development and cross-country validation of Pakistan and Malaysiajournal-article