Ng, Lee PengLee PengNg0000-0001-9411-9632Lok Sin Kuar0000-0002-6888-5285Yuen Onn Choong0000-0002-9713-0869Teoh Sok Yee0000-0003-0633-3714Chee Wee Tee0000-0002-8576-0521I-Chi Chen 陳依琪2024-10-212024-10-212021https://doi.org/10.20867/thm.27.3.7https://dspace-cris.utar.edu.my/handle/123456789/3785Hotel Penaga is a heritage-listed boutique hotel in the Unesco World Heritage Site in Penang, Malaysia. It was built in the 1920s and renovated into a 45-room hotel in 2008. Hotel Penaga was the first heritage-listed renovated hotel to be awarded Gold by the Green Building Index. Currently, Hotel Penaga is managed by Vouk Hotel Management. Hotel Penaga is committed to environmental sustainability and emphasizes destination marketing in its hotel operations. Achieving a healthy occupancy rate for the hotel is one of the biggest challenges for Hotel Penaga, especially after the pandemic.FROM PENAGA TREE TO HERITAGE BOUTIQUE HOTEL: A CASE STUDY OF HOTEL PENAGAjournal-article