The link between Strategic Communication, Strategic Consensus, and Successful Strategy Implementation: Evidence from Higher Education in Malaysia

Lim Yee WuiFrancis Chuah2024-10-182024-10-182022-12-31https://doi.org/10.14707/ajbr.220137https://dspace-cris.utar.edu.my/handle/123456789/3398The link between Strategic Communication, Strategic Consensus, and Successful Strategy Implementation: Evidence from Higher Education in Malaysiajournal-article