Muliyati Mat AlimRushana Sulaiman @ Abd Rahim2024-10-222024-10-222021-09-1110.6007/IJARBSS/v11-i9/11066https://dspace-cris.utar.edu.my/handle/123456789/4129Visual Rhetoric in Visual Communication: Theory and Concepts in Public Service Announcements Advertising Campaignjournal-article