Wen Yi SitKeng Boon OoiSiew Phaik LokeGarry Tan Wei Han2024-12-262024-12-26201110.1504/IJSEM.2011.037179https://dspace-cris.utar.edu.my/handle/123456789/8278TQM and service quality: a survey of commercial banking industry in Malaysiajournal-article