Trust in Vendor and Perceived Effectiveness of E-Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Model

Jia Jia SimZui Ying ChiaYhuen Loong ChinMei Qi LeeVernon Tat Seng ChiamKee Luen WongKim Ho Yeap 葉金豪0000-0002-5241-4884Chee Keong ChoongLoh Siu Hong2024-10-302024-10-302018-1110.1109/ICCSCE.2018.8684964https://dspace-cris.utar.edu.my/handle/123456789/5520Trust in Vendor and Perceived Effectiveness of E-Commerce Institutional Mechanisms in M-Commerce Adoption: A Revised UTAUT Modelproceedings-article