Customer retention and loyalty toward local commercial banks in Malaysia

Annie Yong Ing IngNuraishah RaimeeMalathi Nair Narayana NairWong Teck KeongMahendra Kumar ChelliahEe Soon ChaLim Sook Ching2025-01-092025-01-09201910.37200/IJPR/V23I2/PR190275https://dspace-cris.utar.edu.my/handle/123456789/11139Customer retention and loyalty toward local commercial banks in Malaysiajournal-article