In Lih OngSiew Pei Hwa2024-12-302024-12-30201510.4018/978-1-4666-7272-7.ch012https://dspace-cris.utar.edu.my/handle/123456789/9163Many organizations have recognized the importance of increasing commitment towards delivering long-term success of Business Intelligence (BI). However, effective BI strategies and governance to accommodate the rapid growth of data volumes are still scarce. Furthermore, there appears to be low usage rates of BI and analytics among business users. Consequently, many organizations are still positioned at either low or moderate levels in the BI maturity chart. In view of these issues, this chapter explores and develops a multi-dimensional BI maturity model that serves as a guideline to lift the BI capabilities of an organization for effectively planning, assessing, and managing BI initiatives. The focus of this research is to assess the current BI maturity level in Malaysian organizations and identify factors that affect the BI maturity. It also examines the effect of organization's demographic variables (i.e., types of industry, organizational size, and age of BI initiatives) on the BI maturity.book-chapter