Service innovation: building a sustainable competitive advantage in higher education

Boon Liat ChengCham Tat HueiMichael M. DentTeck Heang Lee2025-01-092025-01-09201910.1504/IJSEM.2019.105014https://dspace-cris.utar.edu.my/handle/123456789/11093Service innovation: building a sustainable competitive advantage in higher educationjournal-article