Mobile social media marketing: a new marketing channel among digital natives in higher education?

Lai-Wan WongGarry Wei-Han Tan0000-0003-4957-1050Jun-Jie HewKeng-Boon Ooi0000-0001-7283-0300Leong Lai Ying2024-10-182024-10-182020-10-27https://doi.org/10.1080/08841241.2020.1834486https://dspace-cris.utar.edu.my/handle/123456789/3257Mobile social media marketing: a new marketing channel among digital natives in higher education?journal-article