Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions

Jia Jia SimYoke Teng SawLey Hui TinLoh Siu Hong2024-12-302024-12-302024-08-2310.1109/ICCSCE61582.2024.10696879https://dspace-cris.utar.edu.my/handle/123456789/8919Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotionsproceedings-article