Choy-Har WongGarry Wei-Han TanBoon-In TanKeng-Boon Ooi2024-12-312024-12-312015-1110.1016/j.tele.2015.03.003https://dspace-cris.utar.edu.my/handle/123456789/9288Mobile advertising: The changing landscape of the advertising industryjournal-article