Editorial: Generative artificial intelligence in the creator economy

Lai-Wan WongGarry Wei-Han TanKeng-Boon Ooi0000-0003-4957-1050Jun-Jie HewYogesh K. Dwivedi2024-12-302024-12-302024-11-2610.1108/OIR-11-2024-694https://dspace-cris.utar.edu.my/handle/123456789/9007Editorial: Generative artificial intelligence in the creator economyjournal-article