Li Qing ChanYi Ming KongZhan Ye OngJia Xing TohYang Hui Von0000-0002-8723-8219Lee Voon HsienGarry Wei Han Tan0000-0003-0649-9183Loh Xiu Ming2025-01-062025-01-062021-08-089783030826154978303082616110.1007/978-3-030-82616-1_48https://dspace-cris.utar.edu.my/handle/123456789/10464Driving Factors Towards Live-Stream Shopping in Malaysiaproceedings-article