Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?

Jun-Jie HewMohd Nizam Bin A. BadaruddinM. Krishna Moorthy2025-01-032025-01-032017-0710.1016/j.tele.2016.12.009https://dspace-cris.utar.edu.my/handle/123456789/10070Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?journal-article