Customer Relationship Management System for Retail Stores Using Unsupervised Clustering Algorithms with RFM Modeling for Customer Segmentation

Sun Shuai LingChian Wen TooWong Whee Yen, WinnieWinnieWong Whee YenMeei Hao Hoo2024-12-232024-12-232024-05-2410.1109/ISCAIE61308.2024.10576353https://dspace-cris.utar.edu.my/handle/123456789/7676Customer Relationship Management System for Retail Stores Using Unsupervised Clustering Algorithms with RFM Modeling for Customer Segmentationproceedings-article