Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach

Keng-Boon Ooi0000-0003-4957-1050Jun-Jie HewBinshan Lin2024-10-302024-10-302018-05-05https://doi.org/10.1080/0144929X.2018.1465997https://dspace-cris.utar.edu.my/handle/123456789/5523Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approachjournal-article