Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysis

Teck-Soon Hew0000-0001-7283-0300Leong Lai YingKeng-Boon OoiAlain Yee-Loong Chong2024-11-012024-11-012016-06-13https://doi.org/10.1080/08874417.2016.1164497https://dspace-cris.utar.edu.my/handle/123456789/5879Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysisjournal-article