Lim Chee Chee0000-0002-5325-961XSuang Sin Tan2024-10-242024-10-242020-06https://doi.org/10.17576/pengurusan-2020-58-06https://dspace-cris.utar.edu.my/handle/123456789/4552The Significance of Personal Value, Risk Attitude and Trust on Life Insurance Ownership in the Northern Regions of Malaysiajournal-article