Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Leong Lai YingTeck-Soon HewKeng-Boon OoiAlain Yee-Loong Chong2024-10-232024-10-232020-03https://doi.org/10.1016/j.jbusres.2019.11.056https://dspace-cris.utar.edu.my/handle/123456789/4456Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approachjournal-article