Predicting trust in online advertising with an SEM-artificial neural network approach

Leong Lai YingTeck-Soon HewKeng-Boon OoiYogesh K. Dwivedi2024-10-232024-10-232020-12https://doi.org/10.1016/j.eswa.2020.113849https://dspace-cris.utar.edu.my/handle/123456789/4457Predicting trust in online advertising with an SEM-artificial neural network approachjournal-article