W. J. LiewP. S. JosephNgH. C. EawK. Y. Phan2025-01-092025-01-092020-12-2610.1109/WIECON-ECE52138.2020.9397985https://dspace-cris.utar.edu.my/handle/123456789/11234JomAugmented Reality Effect Towards Online Shopping Platformsproceedings-article