Prio UtomoCham Tat HueiChuen-Khee PekShukhrat Mamatkulov2025-01-062025-01-0620239783031483967978303148397410.1007/978-3-031-48397-4_21https://dspace-cris.utar.edu.my/handle/123456789/10225Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Studybook-chapter