Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials: the mediating effect of perceived personalisation

Vivien Mei Yin LimRajat Subhra Chatterjee0000-0003-4931-744XPik-Yin Foo2024-10-212024-10-212021https://www.inderscienceonline.com/doi/abs/10.1504/IJSEM.2021.118458https://dspace-cris.utar.edu.my/handle/123456789/3960Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials: the mediating effect of perceived personalisationjournal-article