The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

Melvin Sin-Yon TieWinnie Poh-Ming WongCham Tat HueiChee-Hua Chin2025-01-062025-01-0620239783031483967978303148397410.1007/978-3-031-48397-4_8https://dspace-cris.utar.edu.my/handle/123456789/10298The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacybook-chapter