Kin Leong TangHon Tat HuamCham Tat HueiBoon Liat Cheng2025-01-062025-01-0620239783031483967978303148397410.1007/978-3-031-48397-4_10https://dspace-cris.utar.edu.my/handle/123456789/10306Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysiabook-chapter