Factors influencing consumers' purchase intention towards online group buying in Malaysia

Yean Sien LiewMohammad FALAHAT2024-10-292024-10-292019https://doi.org/10.1504/IJEMR.2019.096627https://dspace-cris.utar.edu.my/handle/123456789/5233Factors influencing consumers' purchase intention towards online group buying in Malaysiajournal-article