Ding-Wen TanYee-Wai SimWilliam Yeoh2024-12-262024-12-2620119783642221699978364222170510.1007/978-3-642-22170-5_14https://dspace-cris.utar.edu.my/handle/123456789/8229Applying Feature Selection Methods to Improve the Predictive Model of a Direct Marketing Problembook-chapter