Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

Hussam Al HalbusiHomoud AlhaidanFadi AbdelfattahT. RamayahJun-Hwa Cheah2024-12-272024-12-272022-09-2110.1080/09537325.2022.2125374https://dspace-cris.utar.edu.my/handle/123456789/8470Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvementjournal-article