The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?

Garry Wei-Han Tan0000-0002-8723-8219Lee Voon Hsien0000-0003-4957-1050Jun-Jie HewKeng-Boon OoiLai-Wan Wong2024-10-302024-10-302018-12https://doi.org/10.1016/j.tele.2018.09.005https://dspace-cris.utar.edu.my/handle/123456789/5502The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?journal-article